|
Customer Type |
Customer Needs |
Products Available |
 Retailer & Traders |
Proximity to Point of Sale, Availability at Point of Sale, Revolving credit Schemes, Fair Price, Same / Next Day Delivery, Incentive Scheme, Promotional materials |
Wires & Cables, Motors, Switchgear, Capacitors, Lighting, Jointing Kits, MCB & DB, Modular Switches, Fans, Water Heaters |
 Contractor |
Immediate / Scheduled Delivery, Special Prices, Extended Credit, Consultant driven / Approved brands business, Low margin but High volume game. |
Wires & Cables, MCB & DB, Lighting, Jointing Kits, Modular Switches |
 Industry |
Solutions, Tech. Support, Post Sales Services, Scheduled Delivery, Consultant driven / Approved brands business |
Wires & Cables, Special Cables, Motors, VFD, Switchgear, Capacitors, Lighting, Jointing Kits |
 Builder |
Immediate / Scheduled Delivery, Special Prices, Rate contract, Extended Credit, Consultant driven / Approved brands business |
Wires & Cables, MCB & DB, Lighting, Jointing Kits, Modular Switches, Fans, Water Heaters |
 Panel Builders |
Immediate / Scheduled Delivery, Special prices, Rate contract, Extended Credit, Consultant driven / Approved brands business |
Wires & Cables, Switchgear, VFD, Capacitors |
 OEM |
Solutions, Tech Support, Special stock requirements, Special Prices, Rate Contract, Scheduled Delivery, Credit |
Wires & Cables, Special Cables, Switchgear, VFD |
 Exports |
Tech. Support, Pre / Post Sales Documentation, Scheduled Delivery (Critical), Sea Worthy Packing, Approved brands business |
Wires & Cables, Motors, VFD, Switchgear, Lighting, Jointing Kits |
